What is Pimcore and How It Boosts Business Growth
By: Sagar Sharma

What is Pimcore and How It Boosts Business Growth [3 Case-Studies]

Nowadays, a lot of enterprise companies and international brands are experiencing the challenge of “Digital Disappointment”.

Digital Disappointment is basically a feeling that you experience when you want your business systems and tools to be more compatible, sophisticated, and user-friendly.

For instance, let’s say you’re run a Smartphone eCommerce Store and there is a model X that the manufacturer has discontinued, but it’s still showing on your marketing website.

Also, the new model Y is live on your eCommerce store but it is listed with wrong information or with the product data of the previous model. There is also a new ad copy for Australia country waiting for the approval from the legal department, and at the same time, all updates related to new model Y need to be rolled out to the eCommerce store in all languages.

In order to tackle all these pending tasks, you must be needing to juggle between 3-6 different systems and applications to update the data of the new product.

Now, if you can relate to this scenario, then we’re sure that you also must be wishing for a better workflow to manage everything in your business.

After all, we’re living in a digital era, aren’t we?!

So, there must be a solution to such a problem, right?

Well, there is!

It’s simple. – Your business basically needs digital transformation.

What is Digital Transformation?

Digital transformation is about integrating digital technologies in every area of a business to completely change how you operate and provide value to your customers.

It’s basically a culture change that businesses need to adapt to and continually challenge, experiment, get comfortable with failing fast, and quickly learn lessons to improve.

Now, as far as integrating digital technologies is concerned, Pimcore is the best open-source, digital transformation enabling technology in the market.

And in this post, we’re going to share everything, from what is Pimcore to its key benefits, and show you how it has helped businesses to boost their growth with 3 case-studies.

That being said, let’s dive right in!

What is Pimcore

Pimcore is an open-source digital experience platform that helps businesses to centralize all their data in one, user-friendly system.

In laymen’s terms, Pimcore is basically a multi-tool swiss-knife that enables business for the digital transformation through its data management and experience management modules.

This combination of data management and experience management modules can enable organizations to increase operational efficiency, boosting their business performance as a result, and have unlimited connectivity to external software.

Below, we’ve listed and briefly explained each of these data management and experience management modules below.

Data Management Modules

Data Management has the following 4 modules:

  • PIM – Product Information Management
  • DAM – Digital Asset Management
  • MDM – Master Data Management
  • CDP – Customer Data Platform

Let’s quickly overview each data management module in brief.

#1: PIM – Product Information Management

With Product Information Management (PIM), businesses can easily integrate, manage, and consolidate any kind and any volume of data across their organization.

And the biggest benefit of using PIM is that it allows businesses to work on multi-domains no matter their size from a single place.

#2: Digital Asset Management

Digital Asset Management module of Pimcore basically helps you put your customers at the heart of your business.

Through asset transformation, DAM helps businesses deliver a stable customer experience across all touchpoints.

Apart from this, businesses can also leverage Pimcore’s DAM to improve their brand consistency as DAM can help businesses in centralizing all their media assets including audio, video, images, logos, and other media files.

#3: MDM – Master Data Management

The Master Data Management module of Pimcore helps in managing all business-critical data including products, vendors, customers data to name just a few.

Apart from this, you can also expand to new data domains at minimum, recurring costs.

Using MDM, businesses can also dump their data silos and easily manage and control various versions of their data efficiently.

Lastly, you can connect MDM with most enterprise systems like BI, ERP, CRM, etc.

#4: CDP – Customer Data Platform

The CDP module of Pimcore helps businesses to collect all their customer data in one place.

CDP basically allows businesses to collect, store, and manage every single record of customers.

And once you’ve every data of each customer in one place, you can then easily do data personalization, data segmentation, and marketing automation.

Experience Management Modules

Experience Management has the following 2 modules:

  • WCM – Web Content Management
  • eCommerce Framework

#1: WCM – Web Content Management

The WCM module of Pimcore is best in the industry because it is scalable for any type of business or content.

For instance, WCM can power multiple information platforms, complex solutions, collaboration platforms, large-scale content hubs, and customer portals easily.

With its simple to use drag-and-drop feature, WCM allows businesses to create, modify, and maintain information efficiently through its content editors.

Apart from this, WCM also provides bricks using which all landing pages of your website can be easily personalized for any type of promotion, events, and more.

#2: eCommerce Framework

If you run an eCommerce business, then integrating the eCommerce framework of Pimcore could help you a lot in growing your conversions and take your business to the next level.

Using the eCommerce framework of Pimcore, eCommerce businesses can easily aggregate and maintain hundreds of products with their corresponding categories.

Not only that but with Pimcore, you can also easily develop every component of your eCommerce business at significantly lower time-to-market while growing your ROI.

So, now that you know about all modules of Pimcore, let’s quickly move forward and see how Pimcore is better than its competitors.

How Pimcore is Better Than its Competitors?

First of all, Pimcore is the only DXP platform that allows you to fully customize it according to your business’s unique processes, attributes, and relationships.

But, that’s not the only reason why Pimcore is better than its competition. Pimcore is better because unlike other DXP platforms, Pimcore also helps businesses to create brand consistency.

Using Pimcore, it is extremely easy to integrate all data, information, and media assets in a webpage, email, print catalog, or any other output channel.

Apart from this, Pimcore also lets businesses to deliver a more streamlined experience, create dynamic templates, and do customer personalization. It is, in fact, very easy to export all your business data from Pimcore as easy it is to enter it, meaning you can opt-in or opt-out of Pimcore without having to be worried about being locked own in the Pimcore platform.

This is not all, by the way! There are many more reasons why Pimcore is better than its competition.

For example, Pimcore is very focused on helping businesses improve their internal workflows.

It basically uses Github to monitor and track down all bugs and they also closely monitor all contributions made by its community and make sure that each contribution is vetted carefully to maintain their platform’s quality and performance.

How Pimcore Has Helped Boost Business Growth?

Case-Study #1 – IKEA

IKEA, as you might already know, is the biggest furniture and home accessories retailer in the world.

IKEA recently adopted Pimcore as IKEA was looking for a solution to help them in informing their customers about new products and special offers with the ultimate goal to increase their sales.

The strategy was to offer free WiFi to all customers that visited IKEA stores and as soon as these customers connect with IKEA’s WiFi, they would automatically see a landing page with special offers about their products.

But, to easily display and change this content, IKEA needed to deploy a CMS using which the marketing team easily edit or upload new content.

Also, the CMS needed to be easy-to-learn and use as it would mostly be used by non-technical marketing people.

So, IKEA ended up choosing Pimcore to display its in-store landing page and asked customers to leave their personal information.

As a result, IKEA’s marketing team was able to collect useful information to perform a market research and identify products that the majority of customers were interested in.

Using this strategy and deploying the Pimcore solution, IKEA was able to increase its sales by reaching out to customers better.

Case-Study #2 – Burger King

We’ve closely witnessed Burger King gain many benefits from Pimcore as Burger King is one of our clients.

Burger King basically decided to adopt Pimcore because it was looking for a modern solution to help them with managing their website content and have a better way to update their official website with new products, promotions, and images.

One of the goals of Burger King was to increase user engagement, and they also wanted to build a custom mobile application that automatically sends out push notifications to inform their millions of users about special offers and discounts.

Now, since Burger King is an international food chain, they needed a website that could send out separate discounts and offers for every region.

After careful consideration, Burger King decided to go with Pimcore to efficiently manage and update the content of their website and regularly update relevant discount offers and product updates for each region.

With the mobile app, Burger King wanted to send out push notifications to inform their app users about current and upcoming offers and coupons.

Now, Pimcore was the perfect solution for Burger King because Pimcore allowed Burger King to manage both in one place.

Apart from this, Pimcore also comes with well-organized sections and easy navigation which nearly eliminated the need for help from developers.

And as a result, Burger King’s team was able to easily update existing content and upload new content with minimal efforts and they were also able to show every upcoming discount and coupons appropriately.

This ultimately helped Burger King to boost its sales in all regions and increase their total revenue.

Case-Study #3 – T-Mobile

T-Mobile was looking for a solution that would allow them to quickly manage their projects with minimum work and help from developers.

T-Mobile also needed a platform that can be easily integrated with other platforms like Youtube and SoundCloud on their website so that they can easily display news from social media platforms in a couple of seconds.

Considering all these requirements, T-Mobile deployed Pimcore mainly due to its well-think navigation.

After the deployment of Pimcore, T-Mobile instantly realized how easy and convenient it is to change the content on its website and within a short period of time, traffic of their website shot up, reaching nearly 340,000 unique visitors.

Final Thoughts…

Pimcore has changed the way businesses operate by enabling the brads to manage their multiple operations from a single platform.

Credencys helps brands manage their thousands of products, content, customer data, digital assets, end-to-end eCommerce operations seamlessly by offering Pimcore development services.

Developing Pimcore based business solutions, we help brands save a lot of IT infrastructure costs for managing the multiple systems and integrating them to generate effective output. Harnessing the potential of the Pimcore technology, we allow companies to boost productivity developing a consolidated platform.

FAQs related to Pimcore development

Q:1 – How Product Information Management Module helps in my business?

Ans: If you own a website or an e-commerce store to promote your wide range of products, you can use the PIM module Pimcore. It allows you to manage all the product information including images, product description, price, different product attributes, and more.

Q:2 – Can I integrate my existing business systems with Pimcore?

Ans: Yes. Pimcore allows to integrate any number of business systems, you have in your IT infrastructure such as BI, ERP, CRM, and more. It can also interact with your systems to process synchronize and process any data.

Q:3 – Does Pimcore software contain any licensing cost?

Ans: No. Pimcore is an open-source platform, so it is free to use at zero licensing cost. All you need to pay is for custom solution development costs that you want to build using the Pimcore platform.

Q:4 – How Pimcore help me in delivering a personalized experience to the customers?

Ans: Pimcore allows brands with customer profiling, behavioral targeting, data collection, with the help of inbuilt analytics and business intelligence. The technology gives you profound insights into the customers’ interests and preferences about the products. It helps companies to promote the relevant products to their respective customers.

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